I’m a strategist and designer with a Communication Design degree from Emily Carr, and experience across agency, research and in-house marketing. I’ve art directed campaigns at MullenLowe Lintas, researched how people learn to trust AI at Deutsche Telekom, and now lead strategy, content and web at ResponsiveAds, where reshaping our content around what the data showed lifted LinkedIn engagement 3.7x.

I care most about the moment where research turns into an insight, and an insight turns into something real. Because I design and build too, I don’t hand off the idea, I carry it through. Outside of work, I make playlists, cook, travel and socialise.