FESTIVAL IDENTITY RE-DESIGN
MARKETING DESIGNS
2023
Project Overview
Techspo is a convention focused on showcasing a new generation of technology. My focus was on creating a cohesive identity with an underlying theme of fun. The goal was to create something that appeals to Gen-Z. While they are engaged with new technology, what appeals to them is fun and vibrancy.
Process
My process began with researching the target audience and understanding the festival's theme of introducing technology to new audiences. I explored visual trends that resonate with Gen Z, focusing on bold colors, dynamic typography, and playful elements. After brainstorming and sketching initial concepts, I refined the designs.
Design Decisions
I chose bold, vibrant colors to create a dynamic and energetic visual language, complemented by geometric shapes. The typography balances simple, futuristic sans-serif fonts with a playful rounded-ness and distortion to add personality and movement. I focused on creating eye-catching, shareable designs that resonate with youth.
And that's all...
Through this project I understood the importance of researching and understanding ones audience. I re-designed the branding with a marketing perspective and understood how essential it is to create branding that would be well recognisable and communicate the idea. I hope to have achieved that through the designs above.