BRAND IDENTITY DESIGN
PACKAGING DESIGN
SOCIAL MEDIA & MARKETING
2023
Project Overview
"Asan” is a period cup company that distributes its products worldwide. This project focused on redesigning the brand identity system and packaging. Additionally, I designed templates for social media, along with a commercial website and supporting assets.
Design & Packaging Decisions
Asan," meaning ease in Urdu and Hindi, inspired the creation of the custom wordmark. I aimed for the characters to feel both flowing and structured, reflecting the brand's essence. For the imagery, I chose florals to serve as the centerpiece of the brand identity, symbolizing elegance and natural beauty.
I aimed to create an experience where packaging wasn't just use-and-throw. Taking a sustainable approach, I designed packaging that could be reused or repurposed. For the visuals, I created an illustration style inspired by classic Indian motifs, to reflect the routes of the founders of the brand.
The Packaging
The packaging was decided based on the primary customers. It was done with elegance, using floral cusom imagery inspired by Indian motifs, and kept the colour palette we so often reject as "too feminine".
Instagram would be the primary marketing platform for the target users. The account would promote the product, engage the user with entertaining content and also use the platform to educate people about menstrual health. The introduction of a podcast series “Asani” meaning doing with ease, would have a range of hosts and guests who would talk about menstrual health, feminism and other similar topics. The social media strategy was developed to have certain templates for ease. These templates were made for categories that they catered to. This included promotional material, informative content, reviews about the cup and also sitewide promotional shout-outs.
Website and App Design because everyone should have the right platform
My goal was to make a comprehensive e-commerce platform re-design for the existing website, and also design an app. The website has 5 tabs: Shop, About, 1-for-1, Tracker, Podcast have information and dedicated pages for the same. Similar to the website, the app has 5 features: home, profle, podcast, period tracker and donate (1-for-1).
And thats all…
This project taught me the importance of balancing functionality with aesthetics, especially when designing for a sustainable and socially conscious brand. This project deepened my understanding of designing with purpose and intent, ensuring that every decision resonates with the target audience while addressing practical considerations like sustainability and usability. It also reinforced the significance of storytelling in creating an impactful and memorable brand.